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Ready, Set, Go Pink began in 2020 after founder Aarush Vij’s mother was diagnosed with breast cancer. What started as a personal fundraiser has since grown into a youth-led campaign bringing students together to raise money, move, create and support those affected by breast cancer.

Over the past few years, RSGP has raised over AED 60,000, and in 2026 the campaign is aiming higher than ever.

Young people can get involved by walking, running or cycling towards a shared distance goal, fundraising through their own networks, volunteering at events, or creating fundraising ideas of their own.

All donations through this campaign go directly to Al Jalila Foundation, supporting breast cancer patient treatment and research.

This year, biotech company BioSapien has also committed to match approximately AED 10,000 raised through the campaign, helping every contribution go even further.

Whether you donate, fundraise, volunteer or simply share the campaign, every contribution helps.

Ready. Set. Go Pink.

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