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Give Hope, Save a Child: Join Athlocity in the 11.5 Edge of Life Campaign

This Ramadan, Athlocity invites you to make a real difference in the lives of children facing hunger around the world. Every minute, five children under the age of five die from malnutrition in vulnerable communities affected by conflict and natural disasters.

We are proud to support the 11.5 Edge of Life global campaign by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), which aims to rescue 5 million children from hunger worldwide. As part of our Ramadan spirit of generosity, we aim to raise $2,000 to support this life-saving cause.

Every contribution creates a ripple effect, nourishing children, empowering families, and strengthening communities.

Join us—give today and be part of a movement that feeds hope.

About 11.5 Edge of Life

"11.5: Edge of Life" is a global Ramadan campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai to rescue 5 million children from hunger and protect 30 million more from malnutrition.

Operating under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign responds to the urgent global hunger crisis affecting children in the world’s most vulnerable communities, particularly those impacted by conflict, displacement, and climate-related disasters.

“11.5” represents the critical mid-upper arm circumference (MUAC) measurement used to detect severe acute malnutrition. A reading below 11.5 cm signals life-threatening risk — a narrow line between survival and tragedy.

In partnership with UNICEF, Save the Children, Children's Investment Fund Foundation, and Action Against Hunger, the campaign calls on individuals and institutions to act now and support life-saving interventions that protect children’s right to life, growth, and dignity.

The campaign aims to provide individuals and institutions with the opportunity to give generously toward saving millions of children from hunger, while fostering the values of compassion, solidarity, and empathy by extending aid to the most vulnerable.

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